Originally Posted by
Laserchuck
A lot of things changed at the same time, the marketing models changed but the marketing didn't adapt. The shows, technology, staffing, responsibilities, style and complexity, music choices and more. Yes, we can argue all day long about who made the best buggy whips back in the day. But there are people actively employed in the field, selling equipment and shows. There are planetariums running these shows. If the audience isn't satisfied, they won't come back or bring their friends. In fact, the online culture of our times seems to thrive on people bitching more than actually contributing. So the likely hood of a cynical comment between friends is even greater than promoting something as cool. So if the show isn't worth seeing again or bringing friends, the attendance goes down and eventually not worth the facility having. Marketing is hard, but when they (typically) don't do any, it's even harder to keep an operation going.