A valid state of mind if you're an unethical money-grubbing corporation with no concern about the ramifications for the soulless pursuit of profit. "It's only business" is the excuse given by BP for spewing oil into the gulf. Same with TV. Sell, sell, sell without regard for anything but your profit. Just like selling cigarettes on TV, using Joe Camel to entice the kids. Yes, a valid state of mind for a irresponsible sociopath who most certainly goes to church on Sunday to make it all OK for him (or them, or it).