Going to need a
lot of smoke for outdoor beams with a 1W projector!
4W
minimum with smoke for any real kind of outdoor beams...
No smoke (or bad wind conditions) bump that up to 10W *minimum*.
Double, triple, quadruple those figures and you'll have a much better outdoor display
It is a *requirement* in the UK to get Civil Aviation Authority clearance before projecting into airspace. Generally speaking to more people, involved in some way to any degree is strongly advised; local police, authorities, 3rd parties affected etc...
Finally if I were you, I wouldn't bother with outdoor beams with a 1W projector. Use it for projections instead, text, logos, graphics - it will be better received.