I've been toying around with the safety scan lens a bit in my home. That thing is pretty damn cool. I really like it with the static beam around 10-12mW/cm², which I can get in a really short distance out even with a watt coming out of the projector, 10 meters or so. Your right, I could not imagine 10x. I don't have a fancy irradiance meter or anything, just that Radiant X4 so my numbers might not be perfect but I think they are close.
The only complaint I have is the stray "ghost" beam or two that will come out of the lens for some reason. I just can't seem to get the angle perfect.