Maybe they meant as bright as a 1.8watt light bulb. I looked up the specs for the projector and sure enough it says "Apparent Brightness" and doesn't list anything as the standard for comparison. When you see something advertised using "apparent brightness" as a specification you need to look elsewhere. "Apparent brightness" sounds like something you would find for something you buy at Harbor Freight or Walmart. No doubt, it is shady advertising and its only purpose is to be deceptive. Obviously, it is not going to put out 1.8 watts and if it doesn't put out 1.8 watts it CAN'T be as bright as a typical 1.8 watt projector. It's just plain logic and common sense. I find fault in X-Laser for selling a shady product but I can't really fault them for their return policy from a legal standpoint. It does kind of suck, though. I'm glad this thread was created so that I can look out for this sort of nonsense for when I go projector shopping.