Feeding Frenzy at CWRU... A few years ago...In the lab from before time began...(literally next door to Michelson and Morley's lab...)
Steve works with grad students.
Steve gets a Thorlabs box..
Three students sign for the box and set it on my desk, patiently waiting for me....
Steve carefully opens box removes optics and paperwork, sets red box on desk and steps back.
Let the battle for yummieness begin.
I kid you not, I used to work in a lab where I needed 2-3 Thorlabs orders a week for four months...
And remember many grad students make 25-30K a year and work 50-60 hour weeks..
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I have seen students divert an order from Newport to T-Labs... For one and only one reason.. Thorlabs used to ship a coffee mug with the box with large orders, and big orders get big/multiple labsnax boxes.
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My former boss, who personally did 16 million dollars in Optics and Lab laser sales a year, called that the most brilliant technical marketing move he's ever seen. Better then the nice but free customized laser hazard signs that Coherent used to make. We handed out tape measures, and at conferences, grad students would line up for our free tape measures and wavelength/wavenumber conversion charts. I'd fly into a conference with -2-3 cases of custom tape measures. That would be gone in 5-10 minutes. Ok not as good as Coherent "Danger Laser" window hangers in Klingon, but still pretty good...
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I've been to labs where success is measured by big Champaign bottles on book shelves for every paper published and every student who graduates,, but the most telling labs are the ones who put up a labsnax box for every paper published. Saw one that added extra shelves around the top of the ceiling for that.
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Other day last week, I had a sad, tired, Indonesian student who was working 12 hours at a microscope (170,000$ laser confocal microscope) and skipped breakfast and lunch. Even knowing that it was not Halal food, I went to my office and quietly returned with a fresh labsnax box. I left it by her stuff and left the room. Four hours later I return to check on her... BIG SMILE, Made New Friend, Thorlabs made a new future customer, and she did much better work with higher blood sugar.
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Displayed Labsnax boxes are a sign that you have funding, are technically skilled, own a big optics lab, or are at least smart enough to reuse the handy sized red box to store parts.
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"Face Value" should run for president...
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Steve
Last edited by mixedgas; 08-03-2016 at 08:14.
Qui habet Christos, habet Vitam!
I should have rented the space under my name for advertising.
When I still could have...