It's all about the 3 minute "everything's great" no need to actualy listen to it properly, destined to be musak played in a supermarket, inoffensive forgotten in a week mainstream cashcow crap. IMHO.
Then again what do I know? But rest assured, apart from 2 or 3 past exceptions that I can think of (Abba being one); it's not the kind of material that people will be running to the dance floor for in 20 years.