Conventional Wisdom
The audience for laser light shows in planetariums has moved on. Movies, television, and computer games have raised the bar beyond the reach of laser light shows. Today's young adults just don't have the attention span for planetarium shows. People today have so many demands on their time that the planetarium just can't rise above the background noise. In other words, "It's not my fault the theater is empty."
<rant>
An Alternative View
It is your fault. If the audience has moved on, why haven't you kept up? 20 million tickets to Laserium were sold way back when. But while the projectors in use today have faster scanners - by every other measure today's projectors are vastly inferior to the projectors used to do Laserium in the 1970's. You never kept up. You didn't even try. You bought a projector and did your best, but you didn't have the slightest idea what the hell you were doing. But, and this is important, you honestly believe the audience doesn't know the difference. I know the difference, and I gotta say - your shows mostly suck.
It's not just your shows. Often your architect conspired to cause you to fail. Are you buried inside a larger building? Congratulations, your architect didn't have the slightest idea what your needs were.
How's that marketing working? Do you have control of your marketing, or does everything fall under the Museum's Brand? Does the person that's responsible for the planetarium's marketing believe the planetarium can succeed? Do you have any control at all? Do you care, or do you prefer the way it is?
Do you ever focus on developing your planetarium's audience? You know why people still come to your Pink Floyd show? It's because they self identify as Pink Floyd fans. They aren't your fans. But when they come through your door you have an opportunity to make them into your fans. But let's be honest, you're squandering that opportunity, aren't you? I'm guessing you let the people into the theater; somebody presses a button at the beginning of the show, the operator just sits back until the show ends, and says Bye! Alternately the operator jams with this or that effect that distracts attention away from the some of the lamer aspects of your laser show. Either way you've been missing the opportunity to build your audience since your first day - haven't you?
</rant>
If you want to succeed, you have to start by taking ownership of the failure...
Last edited by laserist; 12-08-2014 at 09:37.
Reason: typo
"There are painters who transform the sun into a yellow spot, but there are others who, with the help of their art and their intelligence, transform a yellow spot into the sun." Pablo Picasso